Women Specific Sports bags for Sweaty Betty

Women Specific Sports bags for Sweaty Betty

Women Specific Sports bags for Sweaty Betty Sports Kit Bags and Backpacks for Women? In 1999 the founder of Design IQ ( Guy Mathiot) observed that whenever he was asked by sports brands such as Puma to design sports kit bags and backpacks they would never accept his...
Outdoor Collection for Tog 24

Outdoor Collection for Tog 24

Outdoor Collection for Tog 24 In 2006 we realized there was a place for “designer style level” private label Outdoor bags. Our research at this time showed that most retailers who had ‘private label’ bag collections were simply buying re-badged old styles by...
Commuter Bike bags for Fischer Outdoor Leisure

Commuter Bike bags for Fischer Outdoor Leisure

Fisher Outdoor leisure – Rack and Pac Commuter Bike bags Here is a fascinating project that we did for Fisher Outdoor Leisure. Approach to develop innovative Bike “Rack and Pac” bags We were first approached by Fisher’ to discuss their ideas for developing some...
Concept Designs for the Active Urban Commuter

Concept Designs for the Active Urban Commuter

Concept Designs for the Active Urban Commuter Design IQ spend time researching new trends in the marketplace, and sometimes we develop sample prototypes to test and research different product types to evaluate market concepts. Our market research that had shown there...