This growing budget outdoor UK retailer asked us to create a top selling basic budget backpack. We did exactly that and created a backpack that was manufactured for $usd3.8. It sold absolutely thousands and thousands and we produced it in a variety of fabrics and prints as well as the basic model that you see here on the right which was the top seller.
if you go for a walk anywhere in the UK now you will see this backpack design time and time again. The point about this design is that we can design complex designs but we can also create a single design that captures the look of the moment, has all the features you need and will sell so well that it becomes ubiquitous. Being commercial is something to be proud of.