Design IQ History

Founded by fashion sports designer; Guy Mathiot, Design IQ started out as a Sports Fashion Design consultancy in 1987. Designing mostly fashion sports clothing, from running apparel to skiwear, and textile equipment such as tents, bags and travel luggage. With a strong background in fashion design we broadly focused upon markets where our styling skills and understanding of performance textile products could benefit our customers.

Our customers have been in a wide variety of active lifestyle markets such as Cycle / Climbing / Gym / Running / Ski / Urban wear /  Travel / Soccer / Swimming / Tennis / Formula One teams / Camping, and Promotional goods for sports.

A selection of the brands we have worked for include outdoor specialist Berghaus and Vango, running brands New Balance and Asics, Swiss budget retailer Migross, Travel brand Rohan, Italian soccer brand Lotto and Uhlsport of Germany, swim specilist Speedo, Dutch Tennis brand Rucanoor, Motor sport teams British American Racing & Subaru World Rally Team, Atlanta based drinks brand Coca Cola, UK outdoor value brands such as Mountain Warehouse and Hi Tec; the list goes on…

We now specialise in designing bags and luggage…

When we were approached by Berghaus, and Lotto of Italy to design bags for them – and they sold very well, (even though we were not specialists in bags at the time)… we concluded the sales results said that we should concentrate even more on bag design!

Bags and luggage have often been treated as the second cousins to apparel – but we felt that there was a place in the market for fashionable and practical bags that are aesthetially pleasing, ergonomically structured and clearly focussed upon users needs.

Over the years we become more and more active in the sourcing and product manufacturing alongside our design work, and became very experienced in bag design and the production processes.

Design IQ become a ‘turnkey’ supplier:

The fact that our designs seemed to sell well led us through personal contacts to working with retailers who wanted a finished product – not just design. We took a major decision in 2004 , and completed the transition of Design IQ from being a design consultancy to being a designer and supplier of finished product so we could offer our customers a more complete – “concept to design to sample development and delivery of finished goods” service.

So in recent years we have supplied retailers such at Tog 24, Mountain Warehouse, Sweaty Betty and Oswald Bailey complete designer ranges of bags and luggage to be sold under their labels.
In this age of Kickstarter and crowdfunded business launches we have also been in demand by entrepreneurs who need a collaborative consultant to help them bring their bright new ideas to market.

Today we have a highly diverse range of products in design and development for different kinds of clients worldwide.