Backpack & Bag Design Experience

Design IQ have years of experience designing bags & backpacks for major brands worldwide.

Asics logo
HI-TEC logo
Speedo logo
Berghaus logo
MiGROS logo
SUBARU World Rally Team logo
British American Racing Logo
Mountain Warehouse Logo
uhlsport logo
Rucanor Logo
New Balance Logo
Vango logo

We are experienced designers of a wide variety of travel bags, sports bags, backpacks, fashion bags and outdoor bags.

Having created collections of bags for ‘own label’ Retailers like SweatyBetty and Tog 24, to Brands such as Asics, Berghaus, Puma and Football and Motor sports teams we have a wide and deep knowledge of the textile consumer goods market. We also offer these skills to Start-ups and entrepreneurs to help them create innovative and appealing products.

Here is a short list of the market areas we have experience of designing for: Travel bags, Team sports bags, Laptop bags, Mothers bags, Yoga bags, Cycle bags, Outdoor bags – the list goes on!


Team sport bag design & manufacturing


Backpack design & manufacturing


Travel bag design & manufacturing


Laptop bag design & manufacturing


Mothers bags design & manufacturing


Yoga bags design & manufacturing


Flight bag design & manufacturing


What People Are Saying

Dear Guy, Firstly may I thank you for all your efforts on getting to this stage. I feel that we have developed a really strong product.
Everyone questioned said the quality of the bag was of a very high standard and warranted a premium value – “high end” “amazing” “good quality”.

Daniel Weston
Innovative Shape Adapting - Premium Parenting bag.

I have recently completed the concept stage with Guy whom went above and beyond what was in the initial offer letter. Guy not only provided me with three unique concepts to choose from, but also came up with multiple novel ideas for complementing products that were not asked for in the brief. Guy and his team are detail oriented, and it shows in their work product. I look forward to navigating the remaining design stages of my product with Guy and his team.

Jake Ironfield, USA
Ski Travel Bag Project that makes travel with Ski Equipment easier

This bag is absolutely perfect – love everything about it. Right size. Amazing functionality for the purpose it was intended. Beautiful exterior and interior.

Catherine F. Iyasu

I have known Guy for something like 20 years & it has been interesting to see his positive progress within a specialised & changing industry. We have never had a direct business relationship, but I have followed his work (as I teach design), I have worked with brands that have used his services, & he has employed my graduates. Guy has the knack of knowing what works, what is original, & what is commercial, whilst keeping the underlying signature of a brand. Is that not what you want from a designer?

Charles Ross
Specialist in Performance Design and Sustainability

I have worked with Guy Mathiot of Design IQ Ltd. since May 2019. He is an extremely talented, creative Designer who has an enviable knowledge and in-depth experience of the fashion industry”..”From beautifully constructed concept designs to exceptionally detailed, clear technical drawings – navigating the daunting task of factory selection, scrutinising samples, and now managing production, Guy has been a rock of sound advice and guidance.

Catherine F. Iyasu

Guy ( of Design IQ) has been extremely helpful and knowledgeable about our interesting/different backpack product and we would highly recommended him to get a great finished article! We will look to continue to work with Guy and grow the product

Miles Cox

“I am really pleased with my Goddess bag and I know it’s just what my daughter was looking for”

“I think the fleetfoot is fab!! I wear it every time I go running”

“I love the gymwise bag – ideal for me cycling to the gym”

“A truly ingenious product, a really good idea”

“a creative design from a very creative company. They consistently seek to develop the ideal product and the Urban expandable bag is a superb concept”

“I received my bag as a christmas gift and LOVE IT! I live in New York City and its a great bag for me as I go to the gym every morning and this bag is stylish and carries everything that I need and more!! Just wanted to let you know how much I love it! These need to be sold in the US!”

Workplay bags Customer feedback

Thanks for the meeting yesterday, it was very informative, and I was impressed by your knowledge, links to industry, and your conscientious approach to my product. I would like you to start on the concept work you proposed. I am looking forward to getting things started, and working with you.

Doug Axon ( Entrepreneur)

“UNBELIEVABLE” were my first thoughts after my first encounter with Guy Mathiot of Design IQ.

A few years ago I had the rare opportunity to witness the tactical genius of Guy Mathiot as he consulted on my start up luggage company FanTrav, LLC. Previously, we worked with two other luggage design consultants who didn’t quite get what we needed. In just a few hours Guy masterfully took our basic luggage line and expanded it to a viable market place product offering –far beyond even what we could ever see or think. “Unbelievable”!

Guy’s scientific-like approach to design, Keen attention to detail, uncanny ability to see gaps in the market, an understanding of the consumer, all while being mindful of our financial objectives is what clearly sets him far apart from others in the industry.

Beyond this design skill mastery and business experience is the man himself who I found easy to communicate with, likeable, and most important a man of integrity.

If starting a luggage company from scratch, there is no other “Guy” for the job. (I couldn’t resist!!)

Felicia J. Gentry (USA)
Marketing Strategist

You have been an excellent Marketing tool

S. Poulter

Guy that looks great!!! You’ve just made my day

Ewa Morgan

Mate, my wife and I are blown away! I really love how my idea, with your creative and expert input, has come to life!

Tarek el Moukachar

We were very satisfied with the designs, especially as the sell through was very good!

Migros Switzerland

After speaking with Guy I was offered a lot of invaluable advice and recommendations going above and beyond what I expected from an introductory call. I felt there was no pressure to use their services and given valuable help to take ideas forward.

Alice Duston

I am more than happy with the whole experience of working with you.

Lara Milanova
Hamster bags

All the designs were superb and it was very difficult to choose the best one”…….”I would like to thank you personally for the excellent work you and your team have done for us…. some particular designs have really stood out and provoked a considerable, unsolicited positive response.

Design of Urban Active backpacks with dedicated EVA panels.

It has got to be said you have been excellent value for money!

Oswald Bailey

I also spoke with Guy and was immediately impressed with his personable approach, expertise and professionalism. Sharing your ideas with a professional company can be a daunting experience but Guy put my concerns to rest and my advice to anyone starting out is to be open when sharing your ideas with Design IQ. Anyone can copy ideas and even the final product but you need to be the first one producing it to become a leader in the market and Design IQ certainly have the capability to help you do this. They offer design, prototype and manufacturing services at a reasonable cost.

I decided to take some more time to refine my initial concept and do some more market analysis following discussion with Guy but will definitely use DesignIQ services in the near future.

Russell Smith

… I had quite a few comments at our sales meeting that the bags looked great and were at the right prices.

Tog 24

When I first approached Guy (Creative Director of Design IQ) with my bag idea, I was instantly impressed by his professional and methodical approach to the project. With carefully defined and thought out design stages he is helping make decisions along the way by raising questions that I hadn’t even thought about. Using his wealth of manufacturing knowledge I soon hope to have that all important first sample. With his eye for detailed design and innovative thinking it is quite probable that a patentable part is created along the way. We might start with a great idea and hope to finish with it selling well in the stores, but overlook that huge void in the middle. This is where Guy excels!

Mike B.