Why choose Design IQ?

It can be very difficult to know how to choose a Freelance Bag Designer. With Design IQ you will be dealing with a small flexible and responsive bag design firm who know that you have a choice how you will get new bags designed and made. Simply – we have to do better through design and using our initiative, to win and retain your business.

We use our market research and insight to identify trends and products that we think will help our customers. You would be dealing with a team that “thinks wide” and does not wait to be told what to do – we will have ideas to contribute and will work as a team with you.

Our key skill that sets us apart – is being able identify the positioning of a Brand or Retailer in both emotional and visual terms relative to their competitors.

Then we convert that perception into fresh designs with finishing details that give a brand distinctiveness in the marketplace. We learn from what others do and love reading and market research – but you will not get copies of somebody else’s products from us.

Our objective is to work with you over time to refine and develop your merchandise mix and the products, to help you build your brand and increase sales.